No. 2 (2025): Economic Synergy

Подання

• MODELING THE EDUCATIONAL AND ECONOMIC ECOSYSTEM OF THE DIGITAL UNIVERSITY IN THE CONTEXT OF INTELLECTUAL CAPITAL FORMATION

  Natalia BOBRO

  6-18

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• THEORETICAL AND METHODOLOGICAL APPROACHES TO EVALUATING THE EFFECTIVENESS OF MARKETING IN SALES ACTIVITIES

  Olha KOKORIEVA, Ivan PONIDZELSKYI

  19-27

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• ARTIFICIAL INTELLIGENCE AS A FACTOR OF INCREASING THE EFFICIENCY OF INVESTMENTS IN HUMAN CAPITAL

  Roman KUZIV, Olha GARAFONOVA

  28-40

  • PDF (Українська)

• THE FUTURE OF INSTITUTIONAL SUPPORT FOR SUSTAINABLE DEVELOPMENT IN THE CONTEXT OF ECONOMIC DIGITIZATION

  Dmytro MOSIICHUK, Maryna SHASHYNA

  41-51

  • PDF (Українська)

• MANAGEMENT OF ENTERPRISE BUSINESS PROCESSES BASED ON DIGITAL MARKETING TECHNOLOGIES

  Oksana KARPENKO, Artem MATNENKO

  52-64

  • PDF (Українська)

• THEORETICAL FOUNDATIONS AND DETERMINANTS OF THE ECONOMIC TRANSFORMATION OF THE UKRAINIAN ECONOMY

  Ganna IEFIMOVA, Oleksii KORZNIAKOV

  65-88

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• THE NATIONAL ECONOMIES OF THE US, CHINA AND GERMANY AS SYSTEMIC ELEMENTS OF WORLD TRADE

  Maryna KOVBATIUK, Viktoriia SHKLIAR, George KOVBATIUK, Oleksii SHKLIAR

  89-116

  • PDF (Українська)

• COMPARATIVE ANALYSIS OF THE SOCIO-ECONOMIC DEVELOPMENT OF POLAND AND UKRAINE: IMPLICATIONS FOR INTERNATIONAL BUSINESS

  Vladyslava SHEVCHUK, Veronika PASICHNIUK

  117-135

  • PDF (Українська)

• STRATEGIES FOR ATTRACTING CONSUMERS IN THE DIGITAL AGE: BALANCING SERVICE PROMOTION AND ASSORTMENT ADAPTATION

  Yuliia FISUN, Olena BORYSENKO, Iryna SUVOROVA

  136-152

  • PDF (Українська)

• SUSTAINABLE DEVELOPMENT OF AGRICULTURAL ENTERPRISES THROUGH THE LENS OF SOCIO-PSYCHOLOGICAL MANAGEMENT

  Mykhailo ZDOROVETS, Olena ZDOROVETS, Oleh HATSENKO

  153-166

  • PDF (Українська)

• СОЦІАЛЬНИЙ ЕФЕКТ ПРОЦЕСІВ ЗМІЦНЕННЯ ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВ: РОЗВИТОК МЕТОДОЛОГІЇ ТА АНАЛІЗ ПРАКТИКИ

  Anastasia LІEZINA

  167-182

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• COMPARATIVE ANALYSIS OF GLOBAL MODELS OF ENTERPRISE INTEGRATION INTO GLOBAL VALUE CHAINS

  Dmytro VORONETS

  183-193

  • PDF (Українська)